Translation of sequence: Step A · Envelope with instructions.Step B · "Legal problems surface when you least expect them."Step C · “Become a member of Legalitas. Take a weight off yourself.”
Detail view: Demonstration of the effect the mailer has when opened correctly.
Legalitas hotline offers legal services over the phone to thousands of Spaniards.
We were asked to increase awareness and generate newleads to the service. the idea was to make a piece to demonstrate how complications arise when we least expect them in order to suggest Legalitas as a solution. The envelope instructs the client to open the mail in a specific way. Pulling the upper sleeve apart with their wrist recipients find themselves lifting a diptych in form of a chain and ball out of the envelope.
The dyptich contains the main information and a call to action referring back to the service phone number.