Legalitas
Translation of sequence: Step A · Envelope with instructions.Step B · "Legal problems surface when you least expect them."Step C · “Become a member of Legalitas. Take a weight off yourself.”
Detail view: Demonstration of the effect the mailer has when opened correctly.
Project Details
Client: Legalitas
Legalitas hotline offers legal services over the phone to thousands of Spaniards.
We were asked to increase awareness and generate newleads to the service. the idea was to make a piece to demonstrate how complications arise when we least expect them in order to suggest Legalitas as a solution. The envelope instructs the client to open the mail in a specific way. Pulling the upper sleeve apart with their wrist recipients find themselves lifting a diptych in form of a chain and ball out of the envelope.
The dyptich contains the main information and a call to action referring back to the service phone number.