Q. How many copywriters does it take to change a light bulb? A. "NOBODY changes ANYTHING!!" Q. How many art directors does it take to change a light bulb? A. "Does it have to be a light bulb?"
Hello! I am José, a graphic and digital creator with extensive experience in the creative sector. Born and raised in Madrid, Spain, I have led and developed projects for over ten years, predominantly in advertising. I am known for concept development and my ability to combine channels in cross-media marketing strategy.
As an Art Director I have worked to enhance brand relationships with consumers through branding, content, social and interactive projects of below, above and online advertising.
In 2012 I left Orbital Proximity (BBDO) to move to the United States and pursue a MFA in Digital+Media at the Rhode Island School of Design where my thesis work won Award of Excellence.
Ever since, my focus has shifted to cultural research and art but I continue to be enthusiastic about producing high impact communication work. Once you get the bug I guess you have it for good 😅.
I am credited as creator and co-instructor of [ctrl+c][ctrl+v], a hybrid multimedia course investigating reproduction and appropiation as artistic methods and as a founding member of Techlands, a research initiative speculating with future technological influence. I have also led technical and creativity workshops and currently looking to develop new teaching and speaker opportunities.
I am living with my wife and plants in Fairfax Virginia. If you are looking for like-minded talent to team up and collaborate, let´s meet!