Translation: One of our employees waited months to see this movie but had to make an urgent delivery. At DHL, clients come first.
Translation: A DHL delivery man was having a drink until somebody decided to ship a package. At DHL, clients come first.
Two tactical pieces (guerrilla actions) that communicate the corporate philosophy utilizing specific placement to surprise consumers.
DHL brought the notion of customer service to the front of their brand. What level of commitment would DHL employees have to show in order to complete deliveries?
Separate actions utilized public spaces to demonstrate how at DHL clients always come first thanks to the dedication of exceptional employees.