Translation: Be careful wanting to experience a trip around the world. With Barclays Shopping Card you can do it.
Translation: Be careful wishing for that special kitty cat. With Barclays Shopping Card you can have it.
Voltaire once said that with great power comes great responsibility. This campaign is a humorous take on the philosopher´s quote and illustrates the outcome of situations in which extreme wishes materialized.
“Be careful what you wish for. With Barclays Shopping Card you can have it.”
Barklays Bank asked for a campaign focusing on the high credit of their new Shopping Card. Each ad humorously poses the question of what could happen if you had the opportunity to buy anything you wanted.