Design posters illustrating the specialized workmanship and exclusive treatment that the cars receive at the authorized Chrysler workshops. The series was created to decorate the garages and lobbies of workshops nationwide.
“Nowhere else does your car get such special attention”
Photographs of cocktails prepared with car pieces illustrate how the vehicles will get exclusive attention. Each background is coherent with each one of the brands.
These posters became extremely popular with mechanics and customers at the workshops. This led to increased orders from the dealerships where, given the success, executives began offering them as freebies to new buyers.