ONO 50MB
Translation: You tried watching a video on YouTube but ended looking for Laika in NASA pictures.
Translation: You started downloading a documentary but ended making a self-portrait on your desktop.
Translation: You tried streaming a concert but ended calculating the date of your hamsters passing.
Project Details
Client: Ono
ONO is Spain’s first Internet Cable provider. With their own network of optical fiber cable they are the only communications company in the country capable of delivering ‘real bandwidth’.
“The things you would do waiting.”
This was the first time a 50MB up- and download connection was advertised in Spain. The campaign jokes about the weird things people can do out of desperation waiting on a slow connection.
"Internet without the wait" became the brand's tagline from here on.