NPR

With the launch of Hidden Brain NPR wanted to continue building their reputation as a quality Podcast producer. Targetting public radio listeners excited about digital as well as digital natives, Hidden Brain's value proposition was to provide the most fascinating and usable insights into how we think and act in everyday life.

The goal was to establish @HiddenBrain as the favorite podcast and create a bond with presenter Shankar Vedantam.

This led to the creation of "Mind Facts", bite-size content based on the show's content designed to obtain podcast suscriptions and engagement with Shankar through social media.