Translation: Welcome to the world of Toyota.
Translation: Having a Toyota is more than moving between places.
Translation: Discover the Toyota experience.
Translation: More than 70 years living for driving.
Design of welcome-kit for new owners. These were handed out to new customers at dealerships and contained corporate brochures, magazines and a digital dossier with audiovisual content documenting the history of the brand.
The purpose of this piece is to establish a closer bond with new members of the Toyota family of customers whilst providing context for the Toyota experience.